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Sonic boom for ex student 

Tower block, Cauldwell Street river view.

Former Bedford College student Chris Atkins has been acknowledged for his creative work by the Royal Family of Dubai.

He, together with others, has been given an specially commissioned medal from His Highness Sheikh Mohammed bin Rashis Al Maktoum for their music work relating to the global Expo 2020 which attracted millions of visitors online.

Chris has lived in Dubai for 18 years working in the music business, having studied the same at Bedford College with the legendary musician and tutor John Verity.

Chris Atkins with medal
Expo 2020 Dubai Medal

Exciting projects

Chris has now launched his own business With Feeling and is undertaking commissions in Las Vegas and Europe, including sonic branding.

“I felt ready to strike out on my own,” said Chris, 40, who grew up in Radwell and went to Sharnbrook school before joining Bedford College,

“Recently, we’ve had the pleasure of working on some exciting projects. We composed 11 tracks for the Riyadh 2030 Expo reception in Paris, created a TV ad for Subaru UK, and designed the sound for an Amazon Ads film in the US.

“It’s been a busy time, and we’re loving every minute!

“We’re also gearing up to open an office in the States, and I won’t rest until we’re the top music and sonic branding agency worldwide.

“I must mention tutors ‘JV’ and Mike Watkinson at Bedford College – their influence has been monumental, and I’ll always be grateful.”

Find out more

Hear more about Chris’s journey in this interview.

Check out his website  for a deep dive into their work, team bios, and more.

See a showcase document shared with potential clients to give them a flavour of their work.

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