Running an international tech-age accountancy service from Bedford is former Bedford College student Alex Falcon Huerta.
A Fellow of the Association of Certified Accountants, Alex had the foresight to see how technology could revolutionise bookkeeping long before the current Covid crisis forced firms forward.
“As a young trainee in a traditional firm, I heard about a product from New Zealand called Xero which would streamline financial systems and enable businesses to better plan for the future,” said Alex who then set up her own firm: Soaring Falcon
Soaring Falcon has since won multi awards including British Accountancy Awards Winners – Best New Practice, and was crowned Xero’s: Most Valued Professional.
Her growing expertise in helping clients from overseas set up UK operations and British companies to sell or set up overseas, saw her being invited to join the All Party Parliamentary Group Technology Board in 2018 and asked to join as an ACCA International Assembly member since 2018.
Alex was born in Bedford to a Peruvian father and Spanish mother who met, ironically, at a Bedford College English class. When she and her siblings were young, the family moved to Peru, but Alex returned with her mother to live in Castle Lane – just a few yards from where her office is now.
A short journey but a long road with many decisions to make for the teenage Alex who soon had to leave family troubles behind and the Student Services team at Bedford College came to rescue.
Bedford College was the most brilliant thing for me. They helped me find temporary accommodation when I had nowhere to live. I did my Business & Finance Course there, then moved on to do AAT (Association of Accounting Technicians) to start my path towards being an accountant. It was like my ‘university’.
“Lots of people have harder challenges to overcome than me, but I hope I show that literally anything is possible if you put your mind to it and keep focused.”
“I have clients all over the world, have some great colleagues and friends here and I think Bedford is great.
“I would like to see more made of its rich cosmopolitan community.”
Alex is a Trustee of the Blues Foundation, the charitable arm of Bedford Blues Rugby club.
“Others in Bedford helped my family growing up, for instance the Harpur Trust gave us vouchers for my school uniform, which I remember going along to Josens in town to buy.”
More young people need support and inspiration now so I hope to be putting something back and showing them that being a successful entrepreneur will give them hope and they can be inspired to do the same.
To see more from Alex, you can visit her websites here: