Town centre and industry businesses will be showing support for the students of the Brooks High Street training salon and spa. This year big names like M&S and Debenham’s are in discussions with Bedford College and the BedfordBID, which markets the town under the Love Bedford brand, will be main sponsors.
To spread the word an Instagram campaign will be run with the hashtag #lovebedford together with Facebook and Twitter publicity.
Head of Hair and Beauty at the Bedford College Brooks salon Kerry Attfield said: “This is a well established spectacle which students work hard to make more exciting every year. None of it would be possible without the support of industry suppliers and town centre businesses.
“It is a catwalk display of the talents of our students and we hope will encourage other young people to think about the possibilities of a creative career in Hair & Beauty.”
